Medical Innovation Exchange

MedCity News

Don’t delay: Register now for INVEST Pop Health

The market size for population health management is projected to grow to $91.4 billion by 2026, reflecting the growing momentum in the shift from fee-based services to value-based care. Hear from industry executives and leaders sharing their insights on this topic at INVEST Pop Health, a virtual and free conference, in collaboration with New Orleans Business Alliance, scheduled for November 15-16.
One panel discussion at the conference will be: Improving health equity demands collaborative approach.
Traditionally, medicine and healthcare have been paternalistic with large health systems focused inward. But the pandemic laid bare deep inequities that cannot be solved by a single organization alone. Learn how community workers, patients are working collaboratively to address systemic racism and health inequity.
Speakers include:
Judith C. Lenane, Chief Clinical Officer and executive vice president, products, iRhythm Technologies
Jasmaine McClain, principal, Health Equity Alliance, The Health Management Academy
You can check out the rest of the agenda here.
There will also be a spotlight on startups in the population health space. The INVEST Pop Health Pitch Perfect contest will highlight companies addressing chronic condition management to those addressing needs for underserved patient populations and more. The competition is scheduled to take place on Tuesday, November 16, from 2:30 PM to 4PM Central Time. The application deadline is October 22. Click here to apply.
Past winners of the INVEST Pop Health Pitch Perfect contest include Phox Health (2020) — a digital health business with a software-based platform connecting pharmacies, virtual practices, and health systems to two-hour prescription delivery nationwide — and NeuroFlow (2019), a digital health company focused on behavioral health.
Interested in sponsorship opportunities for INVEST Pop Health? Contact advertising@medcitynews.com.
For questions about the conference, contact Events Director Laura Kittredge: lkittredge@breakingmedia.com.

How your healthcare business can generate more leads

MedCity News has launched the Knowledge Hub to help you get targeted healthcare leads and scale your business.  One advantage for companies using this service is that you only pay for the qualified leads you get, based on criteria defined by you. 
The Knowledge Hub will reach more than 425,000 healthcare professionals.  When a professional or decision maker engages with and downloads your content, it will generate a “qualified lead” (i.e., name, email, phone, job title, company name, etc), which will be delivered to your organization in real time, and stored in a web-based dashboard that you can access 24/7.
The best part is that there is no upfront cost to publish your content to the hub, and rather, you only pay for the leads you receive. So there is very little risk, and potentially a lot of reward.
Want to learn more? Access rate information and set up a demo now!
Photo: alexsl, Getty Images