Medical Innovation Exchange

forecasting

Market Forecasting: Solving the Problems of Too Little or Too Much Data

Market Forecasting: Solving the Problems of Too Little or Too Much Data     Reaching new patients often requires expansion into new geographies, which requires accurate market research and forecasting to understand the local international market you are seeking to enter. To successfully conduct market research and forecasting in international markets, pharmaceutical and MedTech organizations need …

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Three Steps to Gain the Full Advantage of Pharmaceutical Business Forecasting

Three Steps to Gain the Full Advantage of Pharmaceutical Business Forecasting     Business strategy and forecasting influence several functional areas within an organization. These relationships may be in one direction (where forecasts feed into decisions made by the other functional areas) or in many directions (where the forecast is used to generate changes proposed by …

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